Changing Marketing Landscape & related opportunities

Introduction

This topic is not a course rather a bucket of experience shared by one of the top business leaders. Mr Avinash, an IIM (A) – IIT (Kgp) graduate and a business strategy leader is going to share his view about marketing with a right blend of his academic knowledge and personal experience. In this lecture he is talking about – 

1. What you want to offer?
2. How you want to offer? 
3. How much to invest?
4. How to measure success of marketing?
5. Playing field – digital landscape 

Avinash Kumar Singh, an IIM (A) and IIT (Kgp) alumnus, is a head of International Sales, Max Speciality Films Limited. He manages business activities focusing on Financial and Strategic growth of organization. Earlier to this, he has worked with Tata Strategic Management Group and Reliance Industries Limited. He is also a business incubator and helps start-up companies and individual entrepreneurs to develop their businesses. He is an Angel Investor at Spyne, Symber Bio Fabs, and YourFirstAD. He Is visiting faculty in many institutes and is also a Contributor to MHRD initiative of Teach the Teachers, SWAYAM.

Any start up, entrepreneur, professional or student who wants to enhance practical knowledge of marketing.

There is no assessment for this lecture. Members completing the lecturer will be awarded with a certificate issued by FoodTech Pathshala.