Process of effective New Product Development

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New product development” process is an inter-department collaborative approach to ensure that the probability of success of new product launched becomes higher. NPD is not the only domain of Food Technologist but, its collaborative effort of each team member in an industry like marketing, supply chain, procurement, manufacturing, sensory science etc. For an effective “New Product Development” most of the companies follow a structured process which strategically joins the dots of consumer requirement, business strategy, right resource allocation, seamless execution, and diligent follow ups. 

In this course we will learn about entire New Product Development process with practical examples from our life and from food industry. 
Total Time: 1 hr 18 Min

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