Mondelez India, the makers and bakers of some of India’s favourite snacking brands – Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc., today announced the launch of Cadbury Chocobakes Choc Layered Cakes.
Mondelez is a market leader in chocolate categories and known to ‘introduce delicious and consumer-relevant products. It is aligned to their bigger objective of empowering consumers to snack right.
This is to mention here that, last year Mondelez entered into chocobakery category with the launch of Cadbury Chocobakes Choc-filled Cookies. With this new launch, Mondelez entered into the INR 2000 crore cake market. They have already an amalamated product under Oreo brand – Oreo Cadbury Dip which is a right blend of legacy of Oreo cookies and pride of Cadbury taste.
It is clear that Mondelez is determined to have a resilient grip in the Chocobakery sub-category of the Indian market through their stronghold in innovation and marketing excellence.
“We are expanding our portfolio into related categories by driving the taste of chocolate as a snack – beyond the bar. Today with our strong Cadbury legacy and an established play in biscuits and cookies we are well placed to expand into the bakery and cakes segment with layered cakes. With our individually wrapped chocolatey cakes we are not only providing a new eat experience but driving consumer convenience both for in-home and on the go consumption. This is an important milestone in the journey of our company in India.”Deepak Iyer, President – India, Mondelez International
“Our Biscuits business in the country has been one of the key growth drivers for us, globally and in India. Our endeavor has always been to provide unique eat experiences and a broad range of product offerings to our consumers – some of our unique innovations like Bournvita Biscuits – Banana & Oats, Oreo Cadbury Dipped, Cadbury Chocobakes Choc-filled Cookies, etc. are a testament to this commitment. We are confident that our latest launch – Cadbury Chocobakes Choc Layered Cakes will help us further expand the category and open interesting avenues in the snacking space”Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India
Press release in different media sections
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